It’s that time of semester. The below is my submission for my FDN101 – Creativity and Innovation unit. This paper was required to draw on the four P’s of creativity […] and analyse a significant creative and innovative thinker in terms of their individual characteristics, products, inventions and their processes and environment.
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Mention the name Will Wright and you’re not likely to notice an immediate impact on anyone who doesn’t have an inherent interest in game design, or sound knowledge of the history of video games in general. However, mention the names of his creative works (such as The Sims or SimCity) and it’s highly likely that the person you’re speaking to has either played them, seen them or heard of them. In analysing a creative thinker, the question “What is creativity?” needs to be asked. Mel Rhodes states in An Analysis of Creativity (1961, 305) that:
“The word creativity is a noun naming the phenomenon in which a person communicates a new concept (which is the product). Mental activity (or mental process) is implicit in the definition, and of course no one could conceive of a person living or operating in a vacuum, so the term press is also implicit.”
This definition forms the core of Rhodes’ “Four P’s” model of creativity – consisting of Person, Product, Process, and Press. I assert that Will Wright’s upbringing and educational opportunities, personality traits, products and way of thinking conforms with Rhodes’ model of creative thinkers, qualifying Wright as significant creative and innovative thinker.
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